The new site has a bunch of features, for starter’s check the all new SHOP and the BLOG’S. Yes, we are now officially on “blog status” meaning …from now on we will give you a step by step, play by play of how and what we do to achieve greatness in the wide world of fashion & footwear. We will do our best to give you an up to date look at the inside of independent lifestyle company fighting battles and making alliances with the biggest, most powerful brands, companies and heathen’s in the world. Stay tuned cuz it’s going to be a bumpy ride!!!

Check out the SHOP stocked with some of our latest editions of Greedy Genius footwear and apparel. While we don’t usually carry much stock we did put a few styles to the side to make available for the online community. $pring is on it’s way, will let you know when we update with new kicks!

Much more to come…..!!!

“Dymond” is model/actress talent that has been setting her goals and accomplishing them. She was casted for the role of a “Hot-Girl” in the movie NOTORIOUS and appears on screen during the recording session in which Biggie (Played by Jamal Woolard) lays down the breakout track “Juicy”.

Landing this role was quite an accomplishment for the 22 year old. She has been pursuing her dream of modeling and acting for about two years.

If you are involved in the DMV modeling scene you’ve most likely seen her in fashions shows, music videos and some magazines including the JET June16 2008.

To land the role in the Notorious movie, she actually sent in pictures and got picked to come up for the casting.

And how does Dymond feel about being casted in what may be the most important film about BIG: “The experience was wonderful. I’ve always been a fan of Bad Boy. I feel blessed to be a part of the production/movie about the “Greatest Rapper of all Time”… it’s something I will always remember. It was just a beautiful thing.

Be assured that this won’t be the last production in which you’ll see this rising star from the DMV.